It seems you can’t have a weekend these days without some brand doing some event somewhere. Big brands have the money to flaunt to throw a big bash, so other people, who also have excess cash can throw it at buying the brand. The bottom line is generally these parties have better DJs, VJs, performers, decoration and everything. Is the experience better? Things that are “branded” have money behind them, so you can generally expect better things. Put an ad on something, it gets more money so it can be better. Simplicity.

Then you have the party brands, Resistance Asia, Antidote, Rennaissance and the like. They focus on making the party itself a brand name. These parties are driven by teams of elite DJs encompassing a general theme for the party.

So which is better? I would say they are one in the same. Branded parties have the money to get the top DJs and themes, but party brands focus exclusivley on the DJs and themes, so it is just a matter of your personal preference. Either way, you can expect to party all night long.

Here are some pics from a recent Hennessy party on their “This is Me Tour”. They brought in the amazing live act Spirit Catcher, as well as renowned DJs Jef K and Sasse who ripped up the tracks like there was no tomorrow. Also, the VJ team factoid mesmerized the crowd with their mind warping visuals.