First Shanda was projected to have big earnings and was a hot target for investors. Then, after they failed to meet projected targets, their shares kept slipping until they were forced to close their Beijing office and layoff workers. They were named as one of the “Five Stocks that Tanked” in 2005 by financial Web site The Motley Fool in December.
After their strange foray into health food and beverages, now they are teaming up with EMI music to offer songs over the internet. Shanda is making this deal to further their EZ Home online entertainment service. Shanda, while know for being a big player in online computer games is making some strange moves with all of this. Granted, they are taking a big hit in that sector and they are probably just seeking to diversify themselves for stability.
Really though, I don’t see how their business analysts go from online games to beverages. Also, how can they even dream of offering music online (for sale). I see they are just hoping that people won’t notice the thousands of Chinese websites where you can very easily get any mp3 you want, even foreign songs. Think the Chinese government will crack down on these sites? Just check out Baidu’s and Yahoo’s mp3 search where you can find pretty much any song you like at good quality instantly and then tell me what you think. I was very suprised first time I heard about these two market leaders are blatantly offering illegal mp3 downloads.
Who knows what the future holds for Shanda. They will probably reconsolidate and continue trying new market angles. They are too big of a company to be brought down in one fell swoop. Though, they seriously need to reconsider what they are trying to do! Next thing you know we’ll be seeing Shanda shampoo and conditioner. Come on guys, open your eyes!
[...] Shanda’s bigwigs are at it again. Seems president of Shanda Interactive Entertainment Jun Tang has something to say about the X-box. After their decision to start selling music online in an environment saturated by piracy, and developing health food and drinks, they have decided to denounce Microsoft’s Xbox 360 release in China. For those of you who are unfamiliar, the Xbox 360 is Microsoft’s next generation console, to compete with Playstation 3 and Nintendo’s Revolution. [...]
Pingback by Shanghai Entertainment Industry » X-ing out the Xbox 360 — January 22, 2006 @ 9:37 pm
[...] Shanda continues to baffle us as their stock continues to slip. I am still waiting for my Shanda shampoo. [...]
Pingback by Shanghai Entertainment Industry » If it works for the Koreans… — February 10, 2006 @ 4:34 pm
[...] Shanda, currently with the biggest market share does have an advantage, but The9.com is very smart in expanding to the second and third tier cities. As Shanda flouts their grandness, The9 seems poised to pull the rug right out from under them! While Shanda is busy working on it’s drinks, buying up other people’s games, trying to sell online music, and dissing Microsoft. « New Playboy Club in Shanghai? [...]
Pingback by Shanghai Entertainment Industry » The9 is the company to beat — March 1, 2006 @ 12:39 am