Yes folks, in Hong Kong on Wednesday, was held the China Music Billboard Awards. Quite a mouthful eh? Doesn’t quite roll off the tongue like “Grammies”. Actually, they are more of an equivalent to the MTV music awards.

Reading on, they was an amusing excerpt from a article I found:

…this year’s awards seem to reflect music listeners’ tastes and public opinion more than ever.

Right, so before it was more about what the music corporations and government said what was good. Who cares about public opinion when they have to listen to you? Seriously though, it is good to see the music market in the whole China - Hong Kong - Taiwan triad becoming more for the people. No, really. Perhaps it is through more crossovers such as this we can see people start to forget about all the animosity built up between these three groups.

Even so, it is of note that the winners were separated into two areas namely Hong Kong/Taiwan and Mainland China. This means there were winners in the same categories twice, once for each region.

It was organized by the major pushers in the music television market- Shanghai Media Group, CCTV and China’s answer to MTV, channel V. Of note is that these companies are headquartered in Shanghai (SMG, V) and Beijing (CCTV) and the award were held in Hong Kong. This could be for a number of reasons, but I feel it was twofold- To gain a more open playing field and to appeal to a bigger audience.

There were many artists, winning many awards and hopefully we can see this sort of thing get more international exposure in the future.