It seems that Philips wants their flat screen displays in all Chinese households. Here is what Rudy Provoost, CEO of Philips had to say.

“China has 350 million households. If each family has one Philips product there’s huge market potential for us,” Provoost says. He adds that flat screen TVs are the driving force for their business.

He semed to be hinting at the fact that they wanted an Flat Screen TV in each household. Now don’t get me wrong, but what percentage of those households could really afford a Philips flat screen tv? Who would want to either? Why when you have a perfectly good CRT for half the cost that will last twice as long. I am guessing their potential market is a very small fraction of that figure. I would suggest that his market analysts come to China and actually learn what the Chinese people want.

Some figures that seemed more well thoguht out were that they want to take their market share from 3.5 to 7 percent in two years. Again, we might see some Chinese companies merging to fight off the “foreign devils”. They are even trying to etch themselves out 5 percent of the booming mobile phone market.

Anyhow, they seem confident enough. It’s easy to be when you are one of the world’s biggest electronics companies, bringing in USD$35.48 Billion last year. Not to be easily mistaken, their market dominance is currently in lighting products, electric shavers and DVD recorders. I heard that electric shavers were not so popular with the Chinese.

You can read more about it here.